Lipstick Commercial Script Full Advantage Of

Consumers seek rich, eye-catching color, which can be difficult to communicate, measure, and manage throughout production.

Lipstick Commercial Script Full Advantage Of

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This whitepaper offers tips to select the right color tolerancing method and set a realistic color tolerance.

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Only three of the 10 brands are using a custom made font (Shiseido, Clarins and Chanel) which is surprising in a market where differentiation is vital and imitation rife.

We wanted to do some research into the top luxury brands across beauty, fashion, automotive and travel to see which typefaces these brands are using and how.

First up the beauty sector do all beauty brands really use Optima We looked at ten of the top brands and revealed a few surprises.

The brand uses a lot of white space with the Clarins font used for large captions and Gotham SmartScreen fonts for text and body copy.

Hairline thin strokes on the version of Garamond in use depicts a sense of the highest quality.

Garamond is set in all caps for the navigation bar on the website but upper and lowercase for large captions.

The use of black expands the contrast theme and colour is sparsely used.

Combining with Helvetica, space and pastel colours creates an unparalleled brand in the cosmetics industry.

Classic proportions, clear, legible, subtle and a tall x-height.

Bespoke font Shiseido2013 is used as body copy and small detailing and is like Optima in that it is a high contrasted sans with a large x-height, a large open counter and wide tone.

We noticed some text alignment issues on their website including large gaps appearing in justified text, a confused mix of centred, justified and left aligned text and headings which dont align with body copy.

The ITC Avant Garde Gothic Standard version, a geometric and mono-linear, is used large and almost poster size creating a strong dominant feel which is not very complimentary to the logo or brand in the finesse sense.

Using a renamed version of Gotham the brand typography doesnt waver, everything is set in a bold weight with all caps, apart from the small body copy which is in Helvetica.

The masculine and feminine sections are only separated by colour and imagery.

The brand is predominantly image based but all caps is used throughout their website for the captions and some text.

Also, Sackers Gothic Light a wide all caps, mono-linear font displaying over stretched shapes.

Apercu is mainly used in all caps too, a sleek grotesque sans with narrow proportions in contrast to the Givenchy squared emblem.

They use a lot of white space with black type and black borders creating a stark, harsh tone of voice.

A loose hand script font that decorates some content lacks finesse as the bold shapes appear clumsy and undefined.

Using Brandon Text a geometric rounded sans font adds a softness but looks slightly fuzzy at the sizes used.

Text set in all caps poses many accessibility and legibility questions, not only are they visually distracting but also appear to be shouting.

Just over half of the brands we looked at use a high contrast font in their logo (similar to Optima) no surprise there - but the other 40 use a bold weight geometric or grotesque typeface which gives quite a different feel.